The Scope Of This Policy: These guidelines apply to all members of our company.
The Purpose Of This Policy: The fundamental purpose is to protect the impartiality and neutrality of DNALive24 and the integrity of its news stories. Every staff member is expected to read these rules carefully and abide by them as they apply to his or her duties.
Compliance With This Code: DNALive24 takes this code of conduct very seriously. All employees of DNALive24 are responsible for compliance with all aspects of this code. All new employees shall be required to read this code at the outset of their employment, and to attest in writing that they have done so; all DNALive24 employees shall be required, at the time this code is first promulgated, to read it and so attest. Such written attestations shall be required once each year.
The matters addressed by this code are sufficiently important that any lapse in judgment within the areas covered here may be considered serious enough to warrant discipline up to and including dismissal.
Any employee who has a question about or becomes aware of his or her own possible violation of this code or by any other employee, or becomes aware that he or another employee is involved in a transaction or relationship that could reasonably give rise to an actual or apparent conflict of interest, should promptly discuss the situation with his or her supervisor. Every effort will be made to maintain the confidentiality of such discussions. DNALive24 will not permit or tolerate any retaliation against any employee who makes a good faith report about a possible violation of the code by another employee. Please consult with the Talent team if you have any questions on this.
An employee, an employee's family, or anyone else connected to an employee made financial gains by acting on the basis of "inside" information obtained through DNALive24 employment before that information was available to the general public.
The creation or dissemination, or non-dissemination, of any news or other information was influenced by a desire to affect the price of any security;
An employee's personal financial situation with respect to investments is such that it creates a temptation to violate these rules; or
An employee is beholden to newsmakers, information providers, advertisers or market participants, creating a temptation to violate these rules
All editorial team members as well as senior management with any responsibility for news should refrain from partisan political activity. As relates to candidates for elected office, this activity includes passing out buttons, posting partisan comments on social networking sites, blogging, helping to solicit campaign contributions, or hosting a fundraiser for a partisan candidate. This activity also includes making any level of financial contribution to a candidate's campaign for elected office or any Political Action Committee supporting individual candidates for elected office. While these restrictions do not explicitly apply to an employee's spouse, significant other, children, or family members, all editorial team members and senior management with any responsibility for news should refrain from exhibiting political bias.
Product Reviews / Shoots:
Return products when we can or ask for test items, otherwise products should be donated. In the event that donation is not reasonably possible, products can be kept if approved by your manager.
Employees cannot accept any gifts/freebies/gift certificates after publishing a story. Donate them or offer to send them back if you see them pop up in the mail.
Employees may not resell gifted items.
Endorsements:
Employees cannot accept compensation in exchange for endorsing any companies or products on social media or anywhere, regardless of whether the account is the company account or a personal account.
Employees cannot accept discounts on products in return for any type of endorsement.
Endorsements should be based on your honest opinion.
Introduction: The attached lays out our policy in detail, but here is a brief overview. The guidelines are simple:
Use good judgment.
Remember that almost nothing you post is truly private.
Remember that you are a professional.
If you want to remember only one thing about social media, it's this
Reporters must seek both sides of the story by providing an opportunity for those subject to negative accusations with an opportunity to respond. Reporters seek to convey accusations in detail and allow a fulsome response.
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